Introduction: Feeling Lost With Facebook’s Monetization Updates? You’re Not Alone.
If you’re a content creator who's been grinding on Facebook—posting reels, going live, building your community—then you’ve probably had one question on your mind lately:
“Can I still make money on Facebook in 2025?”
The answer is: Yes, but the rules have changed.
Facebook recently rolled out a completely new monetization system aimed at simplifying how creators earn—but it also comes with new conditions that have left many, especially in countries like Pakistan, scratching their heads. In this post, we’re going to break down what’s changed, how you can qualify, and real steps to start earning under the new 2025 monetization framework.
Let’s dive into it.
💡 What’s New in Facebook Monetization for 2025?
In late 2024, Facebook introduced the Content Monetization Beta program—designed to streamline all earning features (like ads, bonuses, and stars) under one unified dashboard. It’s a shift toward rewarding creators for all types of content, not just videos.
✅ Key Highlights:
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Unified Monetization Dashboard: No more juggling between Ads on Reels, in-stream ads, and bonuses—they’re now bundled into one system.
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Multi-Format Earnings: You can now earn from Reels, long-form videos, text posts, photo posts, and even Stories.
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Performance-Based Bonuses: Facebook is offering monthly payouts based on your content's reach and engagement—regardless of follower count.
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Enhanced Branded Content Tools: Partnering with brands is easier through an updated Brand Collabs Manager.
This sounds amazing, right? But here's the catch—it’s not available to everyone.
🌍 Country-Specific Eligibility: Why Some Creators Are Losing Access
The Big Update:
As of March 2025, Facebook has restricted monetization to select countries. This means creators in countries like Pakistan are no longer eligible to receive payouts unless their payment info is linked to an eligible country.
⚠️ What Changed?
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You can’t add Pakistani bank accounts or tax information to your Facebook payouts settings anymore.
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Even if you met all performance requirements, you could be demonetized due to location.
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Eligible countries now include:
🇺🇸 USA, 🇬🇧 UK, 🇮🇳 India, 🇦🇪 UAE, 🇨🇦 Canada, 🇦🇺 Australia (and a few others).
❗ So if you’re in Pakistan, you’ll need to either relocate your financial setup (legally) or wait for future inclusion.
Facebook hasn’t officially commented on when or if Pakistan will be re-added.
💼 How to Qualify for Monetization in 2025
If you're located in (or linked to) an eligible country, here’s how to qualify:
📋 Basic Requirements (Under the New System)
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Comply with Facebook’s Monetization Policies
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Have a Page or Professional Mode profile
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Consistent original content (no reused TikToks or pirated clips)
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Good standing—no recent policy violations
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Audience engagement and high-quality uploads across content formats
⚙️ You can check your eligibility by going to: Creator Studio → Monetization → Eligibility
💵 Main Monetization Tools (And How They Work Now)
Here’s how you can earn under the new setup:
1. 🎥 Multi-Format Ads (Reels + Videos + More)
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Ads are now shown on Reels, videos, and sometimes even image posts.
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Facebook uses AI to insert ads automatically based on performance.
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You don’t need to manually turn anything on—just keep posting engaging content.
👉 Great for: Reels creators, vloggers, tutorials, entertainment content.
2. 🌟 Stars – Earn From Your Fans
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Fans can send you Stars during Lives, Reels, or even on your text/image posts.
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You earn $0.01 per Star (and yes, it adds up).
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Facebook sometimes offers Star Bonuses to boost creators’ earnings.
👉 Great for: Live streamers, educators, musicians, and community builders.
3. 💼 Branded Content – Work with Brands
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The Brand Collabs Manager connects creators with businesses for paid deals.
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It’s now open to smaller creators too, not just influencers with 100K+ followers.
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You can pitch to brands or let them find you based on your content niche.
👉 Great for: Lifestyle, tech, fashion, food, and niche content creators.
4. 🏆 Performance Bonuses
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Facebook pays monthly bonuses based on your content’s reach and quality.
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No set follower requirement—some creators with 2K followers are getting bonuses if their content goes viral.
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Only available in select countries (again, eligibility matters).
🔑 Real Tips to Start Monetizing Smarter
Whether you're eligible or planning for the future, here’s how to position yourself:
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Post Original Content: Avoid reposts—Facebook rewards fresh, engaging, and personal material.
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Focus on Reels: It’s still the fastest-growing format, and Facebook pushes it in the algorithm.
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Engage with Your Audience: Comments, shares, and saves increase your earnings.
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Use Professional Mode: It unlocks more analytics and monetization tools on personal profiles.
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Stay Updated: Follow Facebook for Creators on Instagram or Meta’s official blog for policy changes.
🔁 Real-Life Example: A Creator’s Pivot After Demonetization
Nida, a lifestyle content creator from Pakistan, was earning steadily through Reels ads and Stars. In March 2025, her monetization was revoked due to the country update.
Here’s what she did:
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Switched to Instagram Reels for brand deals.
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Collaborated with a friend in Dubai to manage a Facebook Page with monetization tied to a UAE account.
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Used cross-platform content to drive YouTube and TikTok growth.
Today, she’s earning even more than before—because she adapted.
🧠 Conclusion: The Monetization Game Has Changed—Are You Ready to Play It?
Facebook’s monetization system in 2025 is more powerful, more versatile—and a bit more complicated. While it’s a huge opportunity for creators in eligible regions, it’s also a wake-up call for those in restricted countries to diversify, adapt, and stay informed.
📌 Key Takeaways:
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The new unified monetization program rewards all kinds of content.
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You must be in—or linked to—an eligible country to earn.
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Use Reels, Lives, Stars, and branded content to build income streams.
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Stay compliant, stay consistent, and think long-term.
👉 Are you eligible under the new system?
If yes—go all in. If not—don’t give up. Look for creative solutions and prepare yourself for when the doors open again.
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